Why Your Pet Business Needs Answer Search Optimisation (And What the Heck That Means)
Answer Search Optimization (ASO) is the practice of optimizing your pet business content to become the authoritative source that AI platforms like ChatGPT and Google's AI Overviews cite when answering customer questions. Unlike traditional SEO that focuses on ranking higher in search results, ASO focuses on being the expert answer that AI provides directly to users.
